Use the following ideas to get email opened, read and acted upon.

1. Make your subject line sing. Boil down your message into just a few words that will compel the recipient to open your email. Think: if I were receiving this message, would I bother to open it?

2. Get to the point. Begin your message with the most important information. Beating around the bush or launching into a detailed anecdote is like coming out and begging the recipient to hit the delete key.

3. Stay on topic. What is the primary message you want to communicate? Figure that out and then stick to it.

4. Offer direction. Give recipients a specific action to take. Don’t just suggest they visit your Webpage – ask them to sign up for a newsletter, register to win something, email you back – anything that will move you in the direction of a sale.

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©2009 Malcolm Fleschner, Selling Power, www.SellingPower.com.